At our customer event this weekend, during a break from the presentations, one of our customers came up and showed us this.
It's real. It's a one hundred trillion dollar bill from Zimbabwe. Click here for a story on CNN about their devalued currency if you have doubts.
It makes your head spin. Can you imagine getting one hundred trillion of anything together in once place? What do the banks do? What do the people do?
At the point that you need one hundred trillion of something to purchase another thing, it becomes worthless, I think. It's meaningless. I keep making the point to people, and no one is listening, that before long we will be trading shiny beads for spices again. Because a bead has worth, and a spice has worth. Very real worth in a way that a hundred trillion dollar bill does not.
In contrast, take a very eventful moment this past week.
Sockington, a hilarious cat who Twitters from Massachusetts, reached 500,000 followers on Twitter. Click here to read his updates - he's incredibly funny.
This made national news, and it really stuck with me. When I saw the currency, I knew why.
Many people would quickly dismiss the worth of 500,000 Twitter followers reading updates from a cat - I mean - you can't pay the bills with it, right? Many people dismiss Twitter entirely.
Mmm - not so fast...
At what other time in history has anyone, especially a sassy cat, been able to reach 500,000 people for no cost in less than a second?
Never. Evangelists would kill for that reach. As would early (or recent) marketers spending billions on magazines, newspapers, or, God forbid - direct mail.
Think about it.
The world changes every millisecond. What is it worth to you?
This was the video I used in my presentation. If you don't see a video player here, click over to the blog. You won't be sorry.
Happy Tuesday. Back with cards L8R.
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