Saturday, March 6, 2010

Hi. How Did You Sleep?

I went to the MOST amazing class yesterday. It was given by Roy Williams, a highly successful marketing consultant. He was so brilliant it made my head hurt.
I'd love to share all my notes, but it would take days. However, there are some highlights you might find interesting.

For example, did you know that your right brain - the stamping side :) - never sleeps?

Your left brain does, and as soon as it shuts down, with its annoying logic and rationality, your right brain goes into high gear, integrating the new and unfamiliar you took in during the day with the old and familiar in your head, in a creative problem solving session. That's why after you "sleep on it", sometimes the answers come to you. There are no language functions in your right brain, either. It's good at pattern recognition.

He told us about a sleep study, where one group of students were given a math problem at 7 AM. They had to find a certain shortcut to the problem. At 7 PM, 20% of the students had found the shortcut. However, if they took a group of students and gave them the problem at 7 PM, let them sleep and asked for the solution in the morning, 60% of them found the shortcut.

This is because your creative, wordless, pattern recognizing right brain is working, working all night long on things it can't solve while you are talking and being logical.
Cool, eh? So he suggested if you are proposing something really out of the box and different that might meet resistance, do it at the very end of the day, adjourn the meeting, and reconvene in the morning. People will be much more accepting after they've slept on it and their right brain has worked on it all night.

It also explains why I wake up with completed cards in my head most mornings. And why I sometimes wake up laughing.

Get some sleep!! It's good for your art! I made a really simple card for you today. I cut a tree from the Sweet Pea Designer Paper Pack - I LOVE this paper. Have I even used anything else recently? I think not. I mounted the tree on kraft cardstock and stamped "hi" in Chocolate Chip. Below that is the little border from One of a Kind, with a teeny white dot in the center of each little flower. You could make a bunch of these really fast. There are all sorts of fun things to cut out of that paper, but I really loved the teal and brown.

What are you guys doing this weekend? (Besides sleeping, of course... :) )

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  1. Wow, that explains A LOT, especially why 9:00 am Monday morning meetings are such a bad idea, on so many levels.

    I love this paper, too. :-)

  2. simple and great looking all in one card. loving that blue color.

    and interesting neuroscience lesson

  3. Oh my gosh, this explains what I did in college! When I had a problem set that I didn't get time to work on yet I would read the problems while going to bed and let my brain "sleep on it". When I actually sat down to work on the problems the next day or sometimes a few days later, it would go much more smoothly than if I started on it cold. Guess that's how I got through engineering school! :)


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